Subscribe to this blog's feedHeart-warming news that the mighty Tesco is doing its bit for the flood-stricken regions of England, where some 140,000 homes have only just had mains water restored. The water will of course not be fit to drink for some time and Tesco is mobilising its distribution network to keep residents, Severn Trent Water workers and the armed forces supplied with bottled water.
The irony of a water company being forced to rely on bottled water isn't lost on Disconnector - for many years, the water industry has promoted the benefits of drinking tap water over its bottled rival.
The fact it is Tesco riding to the rescue is a double irony - the grocery giant has been bending the ear of environment ministers to get competition moving in the water industry, something the incumbent companies remain less than enthusiastic about.
