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Promises, promises

Targets. Don’t you just love ’em! The great man was surprised by Welsh Water’s pledge to its customers of a zero tolerance approach to pollution and service failure, and even higher quality standards “for drinking water, customer service and the protection of the environment”.

It’s all very laudable, but when can customers expect the company to deliver? Therein lies a catch – it’s 2035.
By then will anybody remember? Will anybody care? Will Welsh Water still exist?
Mind you, the company got such an ear-wigging from the Drinking Water Inspectorate recently over the way it handled the North Wales cryptosporidium outbreak that it had to claim it was determined to become squeaky clean, didn’t it?

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