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What's in a name?

What’s in a name? The great man ponders thus on the news that Labour backbencher Lindsay Hoyle MP has tabled a Commons Early Day Motion calling for Chris (De Burgh = DEBERR = Department for Business, Enterprise and Regulatory Reform) to revert to its old moniker: Trade and Industry.


Hoyle makes the point that the new name “does not resonate with the public”. Well, the Commons select committee that monitors the department has already decided to ditch the “Regulatory Reform” part. Famously, the department had a short spell as Productivity, Energy and Industry. The most recent title switch has ultimately cost some quarter of a million readies, it now transpires. Worth every penny. Not.

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