Supporting UK sports is raising tricky issues for utilities. Take EDF Energy, which sponsored rugby’s Anglo-Welsh Cup last Saturday. It was faced with a resounding win from Wales’s Ospreys who, as the logo on their shirts made clear 15 times over, are sponsored by Npower. A careful choice of image for the match programme meant this was not obvious, but when the Welsh won it was not so easy to play down the Npower connection.
