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10 June 2008
Methinks they try too hard. Eon, which sponsors the FA Cup, has been doing its bit to encourage football fans to reduce their carbon footprint and has just pumped out a press release claiming that "England footy failure cuts carbon footprint".
The company estimates that the nation's absence from Euro 2008 means the UK is potentially saving the equivalent of 30 double-decker buses' worth of carbon dioxide emissions.
It quotes research that showed, apparently, that during Euro 2004 England supporters tuned in some 70 million times to watch England battle through the group stages and eventually lose to Portugal in the quarter finals.
To come up with its emissions total, it assumed that up to 70 million tellies were tuned in to the big games and calculated that the carbon footprint of each was 0.07 kilogrammes. It went on to argue that this time round, England fans won't be tuning in so there'll be a consequent carbon saving.
Hmm. First, a lot of matches in 2004 were watched down the pub, so Eon's figure of carbon emissions from televisions is a tad skewed.
Also, the assumption behind the press release is that England football fans won't watch the tournament unless their side is in contention. Is that true? Even the great man sneaked a look at the Germany game, flicked channels to see how Switzerland did and enjoyed watching France suffer a goalless draw. And with so many Poles in the country, television viewing at the weekend was high for the clash between Germany and Poland. Not much carbon being saved, then.
Tags: Eon UK
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