Impact of business press

Recent research from the PPA (Periodical Publications Association) compared the impact the media has on decision-makers. (See below)

The graph below proves business publications as the most important source of information across a number of measures. More over business magazines score higher than newspapers as the most important source of information for job advertisements.

The Most important source of information for..

* Source: PPA Research, Decision-Makers' Usage of B2B Publications, May 2002

2007 Reed Business Information