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< Fertilisers, drinking water and towns pose biggest threat to rivers | Anglian Water cuts jobs to keep bills down >
Customers want to save money, not climate
Those promoting domestic energy efficiency messages should concentrate on the financial benefits rather than green ideals, new research has shown.
According to a survey from home monitoring and control systems specialist Intamac, customers are more likely to want to control energy settings and devices in the home for cost rather than environmental reasons.
Saving money was the top motivator, with just 28 per cent citing climate change as their main driver. Only a handful mentioned safety - for example preventing damage from water leaks or fire hazards - as their key concern.
Intamac chief Kevin Meagher said: "It's a sure sign of the times. Consumers are having to prioritise on their spending and while saving the environment is obviously important, personal finances are at the top of the list. This isn't likely to change anytime soon if the predicted increase in domestic energy prices is anything to go by."
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