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< New standard BS 16001 helps companies make energy savings | Thames Water begin work on super sewer route >

Veolia rebrands its water companies

Written by: Annabel Andrews | 03 July 2009

Three Valleys Water, Folkestone & Dover Water and Tendring Hundred this week became Veolia Water Three Valleys, Veolia Water South East and Veolia Water East.
In a year's time, Veolia Water Three Valleys will be renamed Veolia Water Central. Three Valleys is having a stepped change to try to avoid confusion because its large customer base makes it harder to communicate the change to all its customers.
Frederic Devos, chief executive of parent Veolia Water UK, a subsidiary of the world's largest water company, told Utility Week: "We are Veolia, we are very proud of our name." The geographic suffixes were chosen because "water is a local business".
The company recently set up a shared services organisation so that all subsidiaries will use central functions such as procurement, HR, communications and IT. However, Devos said the regulated companies should still get the small company premium from Ofwat on their allowed cost of capital because the companies were "ring-fenced, independently accounted and licensed" and were "benefited and disadvantaged by small company issues".
He said the centralisation was part of "business as usual". It had not been done in the past 20 years because under previous management the group had been looking to acquire a larger company and sell the small ones. His vision was to grow the company organically.
He said that the name changes would help the regulated part of the business act as a "flagship and showcase" for Veolia's technology and expertise, in order to support the commercial division bid for work.
On July 1, more than 70 staff gathered to celebrate the milestone by creating a giant Veolia Water logo.

Tags: Veolia

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